Multi-Media Campaigns - Disney World

Disney World is infamous for using every media outlet possible to promote not only the parks but the Disney brand as a whole. As of April 2013, their Facebook page alone had over 43 million likes. Through Facebook, television advertisements, print advertisements and other forms of social media – Disney has mastered the art of what it means to be a well rounded brand. Within each realm of advertisement, there are special benefits to those who pay attention to them, such as discounts on park fees, vacation package deals, etc. Disney had taken over the majority of the media world, and it has benefitted their company and the people who love the happiest place on earth.