In the summer of 2012, Pepsi began a media campaign with Latin music artist Pitbull as their front man. Marking to Hispanic Americans, specifically in the Miami area – Pepsi caters to latin culture with culturally relevant music and targeting their target market of high Latin americans in Miami. The campaign has several commercials like this one, some completely in Spanish and some spoken in both Spanish and English. While both were aired on television, the commercials varied by channel and geographical region – obviously sticking to more Latin based areas. Pepsi has taken similar strides in the Latin advertising world also using Sofia Vergara as a spokes woman. Having role models such as her and Pitbull have been very successful for Pepsis brand.