In February of 2012, Old Spice started a TV Campaign that was very influential to pop culture. It set Old Spice ahead with a new image and following. Usually, their target market were older working males, however they created this advertisement with the intent of influencing women to buy their products for their men. Sort of the “the man every woman wants and every man wants to be” approach. The commercial ran on air for several months, but ultimately was switched to being available solely on YouTube. With creative, quirky and witty writing, this advertisement sent the campaign off with immediate success and Old Spice is one of the leading soaps in the US.