In Game Advertisement

Smartphone game, Words with Friends constantly has banner ads at the top and bottom of the phone screen. Different companies pay for the advertising placement, making the game available free to smart phone users. The banner at the bottom of this particular ad is from Nordstrom Rack. If you tap the ad it takes you directly to their mobile website where you can online shop straight from your phone. It’s an innovative idea to meet the costumer directly and conveniently, but still somewhat annoying to the person just wanting to play words with friends.