Direct Mail Advertisement (email) - American Eagle

This is an ad from American Eagle, sent to my personal email on March 28, 2013. This ads main purpose is to draw the customer online with loud colors, large fonts displaying the discounts, and a reminder that the sale is going to end soon. It is strictly an online/email platform serving as the gateway to the store. From personal experience, this works. I’ve been drawn in probably one too many times.
I receive emails about promotions, store events, coupons etc. Makes me a loyal and happy customer!