“Hey Kid, Catch!” is the popular name for a well-known television advertisement for Coca-Cola starring Pittsburgh Steelers defensive tackle “Mean” Joe Greene, which debuted on October 1, 1979.

Officially titled “Mean Joe Greene” by McCann-Erickson, the ad agency that created the commercial which was part of the “Have a Coke and a Smile” ad campaign. The campaign especially suggests that happiness and Coke go hand in hand.

The plot of the ad is following a football game, a child gives an injured Greene a Coke, prompting “Mean” Joe to smile and toss the kid his team jersey. The commercial became immensely popular, listed as one of the top ten commercials of all time by multiple sources, including TV Guide magazine.